Growth through Brand Partnerships


In today’s highly competitive landscape, building a food business is not for the faint of heart. But why struggle alone when you can leverage the power of partnerships to grow?

During this webinar, we’ll unravel the secrets of forging successful alliances with complementary brands that will propel your food business forward. We will delve into key topics, sharing practical strategies, case studies, and insider tips to help you maximize the impact of your strategic brand collaborations.

What You Will Learn:

1️⃣ The Power of Brand Partnerships: Understand how collaborations can supercharge your food business’s growth potential and elevate your brand image.

2️⃣ Identifying the Right Partners: Learn how to identify strategic partners that align with your brand values and target audience to maximize synergy and create mutually beneficial relationships.

3️⃣ Crafting Irresistible Proposals: Discover the art of creating compelling partnership proposals that capture the attention of potential collaborators and make them eager to join forces.

4️⃣ Collaboration Execution: Gain practical tips for planning, executing, and measuring the success of your brand partnerships, ensuring a smooth and fruitful collaboration.

5️⃣ Case Studies & Success Stories: Dive into real-life examples of food businesses that skyrocketed their growth through strategic brand partnerships, drawing inspiration from their triumphs.

Meet Our Panelists

rasheeda purdie

Meet Rāsheeda Purdie, Chef and Founder of ラーメン B Y R Ā where we offer exclusive ramen experiences for you to indulge. As a quick intro: NYC Stylist turned Chef, who made a huge career change from fashion to the hospitality industry and never looked back.

She completed her culinary education at the Institute of Culinary Education (ICE) in New York City in 2015. And continued to refine and elevate her cooking techniques under notable chefs and like; Melba Wilson, Chef “JJ” Johnson and Chef Marcus Samuelsson.

In 2019, she joined The Wing Women’s Private Club as the Assistant General Manager, Hospitality Focused. In the Fall of 2020 as a result of the global health pandemic, I launched ラーメン B Y R Ā, to expand her love for Japanese cuisine beyond her southern roots through brand collaborations, restaurant partnerships & pop-ups. 


Experienced strategic partnerships Director offering 12+ years of expertise driving revenue for both established and startup organizations across the technology, sports/entertainment, and financial services sectors. Demonstrated ability to exceed revenue targets by building and managing strategic partnerships across the full partnership lifecycle – from business development to ongoing customer success.

nkem oghedo

Nkem Oghedo is the founder of Adá, a marketplace that helps companies celebrate diversity authentically with team events hosted by Black chefs. Previously, she worked in management consulting and served as the Chief of Staff of wellness startup, Care/of. Her professional mission is to create equitable economies in which Black communities thrive. She holds a B.S. in Chemical Engineering from Yale University and an MBA from Harvard Business School